Clik here to view.
No adverts for baby or fashion dolls featured boys
Read more about our TV toy ads research.
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PRESS RELEASE: The sexist messages of TV toy advertising
If you think toys and toy ads are trivial, just ask a kid how much they matter. Research carried out by Let Toys Be Toys volunteers shows that toy ads reinforce limiting gender stereotypes, and sell...
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Who gets to play? Boys and girls in TV toy ads
We’ve been taking a look at TV toy ads to see how they show children’s play, and what picture they give viewers about boys and girls. The results are pretty depressing. It’s that wonderful time of the...
View ArticleClik here to view.
No adverts for baby or fashion dolls featured boys
Read more about our TV toy ads research.
View ArticleClik here to view.
PRESS RELEASE: The sexist messages of TV toy advertising
If you think toys and toy ads are trivial, just ask a kid how much they matter. Research carried out by Let Toys Be Toys volunteers shows that toy ads reinforce limiting gender stereotypes, and sell...
View ArticleClik here to view.
Who gets to play? Boys and girls in TV toy ads
We’ve been taking a look at TV toy ads to see how they show children’s play, and what picture they give viewers about boys and girls. The results are pretty depressing. It’s that wonderful time of the...
View ArticleClik here to view.
Tougher guidelines on stereotypes in adverts
Let Toys Be Toys welcomes the ASA report which confirms many of the things that we have campaigned on over the last five years. We are delighted about a new tougher stance on damaging gender...
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